The Seal of the President is very similar to the Great Seal of the United States. The only difference is at the top: in the "crest" that contains rays of light, clouds and 13 stars.
Whereas most seals of the federal government were created by statute, the Seal of the President was determined by use and custom. Beginning with President Hayes in 1877, the eagle on the presidential seal faced the bundle of arrows in its left talon. A good example of this old seal is carved on the President's desk.
On October 25, 1945, President Truman signed Executive Order No. 9646 that legally specified the design of the Seal of the President of the United States. A press release was issued to call attention to the new design:
"In the new Coat of Arms, Seal and Flag, the Eagle not only faces to its right the direction of honor but also toward the olive branches of peace which it holds in its right talon. Formerly the eagle faced toward the arrows in its left talon arrows, symbolic of war."
In heraldry, the imagery on the right side of a shield (the left side from our point-of-view) has more importance than the one on its left. The official 1782 description of the Great Seal specifically says the olive branch is held in the eagle's right talon.
Heraldic birds traditionally look to their right, unless otherwise specified, and Charles Thomson's preliminary sketch and all dies of the Great Seal have shown the eagle facing toward its right side and the olive branch, which Charles Thomson said symbolizes "the power of peace."